Services

Digital Content Strategy & Development

Boost your digital presence with content that engages and converts.

We create content that engages audiences and drives results. That includes web pages, blog posts, social media, PDFs, and email newsletters. We can help you take a more strategic approach; audit, optimize, and refresh your existing content; or simply reduce your workload with regular content creation.

We have over 20 years’ experience working with major publishers. They include Taylor & Francis, Hachette, Bloomsbury, Penguin Random House, Pearson Education, Oxford University Press, Cambridge University Press, and SAGE. We have the industry knowledge, experience, and understanding to help you make the most of your digital content.

Get in touch to see how we can help you

Digital Content Strategy

A digital content strategy is the essential starting point for building and developing your digital presence. It is a comprehensive plan that guides how you create, publish, distribute, optimize, and govern content across all your digital channels. Think of it as the ‘why’ and ‘how’ behind your content – not just the ‘what.’

A comprehensive digital content strategy typically includes your aims and objectives, target audiences, an audit of your existing content, recommended content types, formats, and channels, and success metrics. Through discussions with you, competition analysis, and an audit of your current content, we will provide a detailed digital content strategy that is tailored to your business goals and aligned with your brand voice and target audience.

Depending on your needs, we will typically include:

Clear business objectives and how content supports them (e.g. attracting authors, establishing thought leadership, positioning your brand)
Defined target audiences and their specific content needs at different stages
Content ‘pillars’, types and formats that serve your goals – from web pages and blog posts to white papers, author resources, and social media content
Publishing channels that reach your audiences where they are
Search strategy, including SEO, AEO, GEO, and keyword research
User journeys, conversion pathways, and calls to action (CTAs)
Editorial calendars that set out future content to be published, by channel
Editorial guidelines that maintain consistent quality, style, and tone of voice
Workflows for content creation, approval, and publishing that work for your team
Success metrics and measurement frameworks that prove ROI
Content maintenance and updating protocols so your site doesn’t become dated.

Website Content Development

We create clear, search optimized, engaging copy that speaks to your audiences and aligns with your goals. You may want to convert visitors into customers, generate author submissions, or enhance your reputation with corporate copy that communicates your brand values. You may also need a wider refresh of your content to maintain currency, consistency, and value as your site grows.

Corporate website copy development and optimization
Search optimization and keyword integration
Research and project management
Content refreshes and updates
Style guide development for content consistency.

Blog Writing and Management

Establish thought leadership and drive traffic with strategic blog content. We can research, write, and manage your corporate blog, ensuring consistent quality and publishing schedules.

Topic research and content planning
Content pillars and ‘cornerstone’ content
Blog writing, optimized for search
Image research
Editorial calendar management
Blog promotion, including social media strategy.

Social Media Management

We offer social media strategy, content creation, and channel management. We can create both text descriptions and image assets. We have also created some video content for previous clients.

Social media audits and strategy
Content creation for key platforms
Channel management
Performance metrics reporting.

Our Approach

We know that content development goes beyond writing. It is also about strategy, competitor analysis, market research, search strategy (SEO, AEO, and GEO), analytics, and project management. It is also about people management – particularly where multiple stakeholders are involved. These are all things we bring to the table, alongside our extensive publishing experience.

We work closely with you to understand your unique needs and business objectives. Every project begins with a thorough discovery process. This ensures that the strategy we develop and the content we create aligns with your business goals, audience needs, and stakeholder expectations.

We work remotely, and schedule meetings using Zoom or Teams. We tend to use Google Drive to share documents and deliver content, but can also use Microsoft SharePoint. This encourages collaboration and ensures a seamless workflow. We also draw up a Project Brief for each project, which all key stakeholders have access to. This includes the background, aims, content requirements, and measures of success for the project. It also helps us track and monitor progress in an open and transparent way.

We usually work with clients on a ‘X days per month’ retainer model, to provide ongoing support for your digital content needs. But we also take on some one-off content projects. These have included social media audits, competition research, blogging strategy, podcasting strategy, and writing a series of PDF author guides.

We pride ourselves on being responsive and reliable – typically replying within 24 hours. We maintain regular communication and deliver content according to agreed schedules, with flexibility built in for urgent requests or shifting priorities.

Think of us as your content agency partner, for ongoing strategic support and outsourced content creation.

Client Experience

Our clients are typically corporate communications directors, marketing managers, content managers, and social media managers. Because our experience spans publishing, education, business, and digital media, we can adapt quickly to different sectors and subjects. We strive to deliver clear, engaging content that speaks to your audience in an authentic voice.

What Clients Say

“There is not enough room here to list all of the skills Jon brings to the table. A shortlist might include corporate website copy, storytelling, SEO, and UX. But the real value in hiring Jon for your project is that he is an exceptional ‘people person’. He is an incredible communicator who makes everyone feel at ease, and is therefore able to manage complex projects with multiple stakeholders, and get those projects done on time, or ahead of time. Sometimes working with an agency, you have to either chase people or double check their work. Jon is such a seasoned professional that I have the utmost trust he will always do the right thing. He will seamlessly become a part of your team, adding incredible value, and providing expert work.”
– Leah Kinthaert, Senior Social Media & Content Manager, Corporate Communications, Taylor & Francis Group

“We started working with Jon as we were approaching a major brand relaunch, and wanted to communicate more effectively with our audience on social media (especially Instagram). Jon quickly brought his expertise, enthusiasm, and insight into the process. Not only did he help to create a cohesive and sleek appearance on our socials with his regular posting, he also shared his knowledge on best practices with us that we can now take on as we try to build upon the good foundations he has laid down. I wouldn’t hesitate to work with him again in the future or to recommend him to colleagues and peers.”
— Yanmin Zhuchen, Senior Marketing Manager, John Murray Press

“I highly recommend working with Jon as THE expert on social media in publishing. He produced a social media report for Bloomsbury’s academic division. Jon ‘gets’ publishing (and academic publishing) and considers the resources available, so his recommendations are highly practical and realistic.”
— Jennifer Howell, Global Academic Marketing Director, Bloomsbury Publishing

“Jon is brilliant to work with. He is extremely reliable, strategic, and creative, and I would thoroughly recommend him.”
— Julia Murday, Associate Publisher at Penguin General (Penguin Life, Penguin Business, Non Fiction)

See more testimonials on LinkedIn.

Let’s Work Together

Whether you need a comprehensive content strategy or simply need to lighten the content creation workload, we can help.