There are four types of web content you need for a successful website – and each requires a slightly different style of writing. They are: essential pages, policies and statements, sales pages and engaging content.
Is your social media accessible? These five tips will help make sure you’re including everyone. How much time have you spent doom-scrolling through Twitter today? How many times have you looked at Facebook or Instagram? Social media is now a ubiquitous part of our daily news, entertainment and social lives. It’s how we interact with […]
Social media is one of the best ways to connect with readers, build a large, engaged audience – and promote your books. Whether you’re an author working on your own social media, or a publisher developing a social media presence for one of your authors, it pays to think strategically about what you want to achieve.