There are four types of web content you need for a successful website – and each requires a slightly different style of writing. They are: essential pages, policies and statements, sales pages and engaging content.
5 ways to make your social media accessible
Is your social media accessible? These five tips will help make sure you’re including everyone. How much time have you spent doom-scrolling through Twitter today? How many times have you looked at Facebook or Instagram? Social media is now a ubiquitous part of our daily news, entertainment and social lives. It’s how we interact with […]
8 things to include in your author social media strategy
Social media is one of the best ways to connect with readers, build a large, engaged audience – and promote your books. Whether you’re an author working on your own social media, or a publisher developing a social media presence for one of your authors, it pays to think strategically about what you want to achieve.